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<\!-- Assumptions Panel -->
<\!-- Year-by-Year Table -->
<\!-- Revenue & Costs Chart -->
<\!-- Profit Growth Chart -->
<\!-- Creator Growth Chart -->
<\!-- Revenue Breakdown by Surface -->
<\!-- 45/55 Impact Section -->
<\!-- Cumulative Summary -->
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Investor Financial Model
5-Year Revenue Projection
The unified 45/55 platform split model drives $92.7M cumulative revenue and $56.8M profit over five years.
Platform Assumptions
Key metrics powering the 5-year financial model
Platform Share
55%
Creator Share
45%
Starting Creators
5,000
Target Creators (Y5)
250,000
Brand Spend / Creator
$12 → $48/mo
Ad Inventory Growth
20% MoM
Marketplace Take Rate
55%
Shop + LIVE Commission
55%
Year-by-Year Projections
Creator growth, revenue, costs, and profit across five years
| Year | Creators | Revenue | Costs | Profit | Margin |
|---|---|---|---|---|---|
| Year 1 | 5K → 20K | $1.8M | $1.2M | $600K | 33% |
| Year 2 | 20K → 60K | $6.4M | $3.2M | $3.2M | 50% |
| Year 3 | 60K → 120K | $14.8M | $6.5M | $8.3M | 56% |
| Year 4 | 120K → 200K | $28.5M | $10.2M | $18.3M | 64% |
| Year 5 | 200K → 250K | $41.2M | $14.8M | $26.4M | 64% |
Revenue vs. Costs
Stacked bar chart — revenue (cyan) and costs (coral)
Revenue & Costs by Year ($M)
Revenue
Costs
Profit Growth
Net profit trajectory Year 1 through Year 5
Net Profit by Year ($M)
Profit
Creator Growth
Monthly active creator trajectory — 5K to 250K
Creators (End of Year, K)
Monthly Active Creators
Revenue Breakdown by Surface
Platform revenue share (55%) across monetization surfaces
Ad Sales
$18.4M
20% of total revenue
Marketplace
$28.6M
31% of total revenue
Shop
$22.1M
24% of total revenue
LIVE Shopping
$14.2M
15% of total revenue
Music + Tips
$9.4M
10% of total revenue
45/55 Revenue Split Impact
How the unified split model changes the business trajectory
+22%
Platform revenue increased vs. the previous surface-dependent 20-30% take rates
-18%
Creator payouts reduced, but remain above industry norms (TikTok 20-50%, YouTube 45%)
2.1×
Runway extended due to higher platform margin — spend more on growth, less on fundraising
Year 1
Ad Sales Engine becomes profitable in Year 1 under the 55% model
Year 3
Marketplace becomes the #1 revenue driver by Year 3, overtaking Ad Sales
5-Year Cumulative
Total platform performance across the full projection window
Total Revenue
$92.7M
Total Profit
$56.8M
Avg Margin
61%
Peak Creators
250K